Case Study Real Choices at KFC Essay

Contextual investigation Real Choices at KFC (page 243) Would you be able to envision eating a sandwich with no bread? From the outset I thought that it was somewhat odd yet generally speaking it might be an interesting point in your future eating routine. Next time you are remaining in the pastry kitchen office settling on what portion of bread to purchase, flip the portion over and read the nourishing data. You might be shocked of what you are really eating. My better half does a ton of shopping for food so I needed to see precisely what she has been having me eat. Four times each day without the slightest hesitation I eat a nutty spread and nectar sandwich for breakfast and meal hamburger and cheddar for lunch. My discoveries from Nature’s Own 100% entire grain are that each cut contains 70 calories and 0 calories from fat. I surmise that’s not all that terrible considering you must have two bits of bread for something to be viewed as a sandwich right? Well the discussion authoritatively started in 2010 when Kentucky Frie d Chicken (as known as KFC) acquainted their â€Å"Double Down† with be an extra thing to the menu. KFC advanced the new thing in its notices expressing that there is â€Å"so much 100% premium chicken, that they didn’t have space for a bun† The sandwich is an endeavor to develop income in a serious business in a general public where each carbohydrate levels. The United States has the biggest cheap food advertise on the planet and it keeps on propelling day by day while keeping their present clients cheerful alongside attempting to select new business. KFC started in a corner store in North Corbin, Kentucky during the Great Depression. The achievement of the eating foundation unique called Sanders Court and Cafã © prompted development and renaming of what we know it today as Kentucky Fried Chicken. In 1952 the first KFC opened in South Salt Lake Utah, and extended in Canada in the mid 1960’s. Since this time KFC has changed possession a few times and today the brand is claimed by Yum Brands and is situated in Louisville, Kentucky. There are more than 14,000 KFC eateries in excess of 80 nations around the globe, serving 12 million clients every day. As indicated by KFC.com, the Double Down, â€Å"features two thick and delicious boneless white meat chicken filets (unique formula or flame broiled), two bits of bacon, two liquefied cuts of Monterey Jack and pepper cheddar, and the Colonels Sauce.† Although it was at first offered on a constrained time premise, KFC choose to add the thing to its menu forever. The company’s change obviously was identified with the string deals driven to a limited extent by individuals eating the sandwich on YouTube and well known TV personality Stephen Colbert expending one on The Colbert Report TV appear. KFC reports that the dispatch is one of their best ever. From a dietary point of view, the Double Down is 540 calories, 32 grams of fat, and 1380 milligrams of sodium. The flame broiled form is 460 calories, 23 grams of fat, and 1430 milligrams of sodium. The degree of sodium in the sandwich is drawing a lot of worry from clients and wellbeing associations. To place these numbers into point of view each twelve hundred milligrams is equivalent to  ½ teaspoon of salt. Numerous pundits are addressing why KFC presented this as an alternative highly involved with building its image picture as a drive-through eatery offering more beneficial menu decisions. The cheap food retail advertise is in steady condition of rivalry. The issue for the organization is how to engage both the solid market and the liberal market? Numerous clients incline toward solid decisions when thinking about cheap food; anyway there are various clients who discover the intrigue of fat, salt, and handled starches essentially powerful. The general issue of weight is prompting significant medical issues become headline news. The decision of menu things must prompt long haul benefits and serious market bit of leeway and KFC should figure out how to adjust both. 1.What i s the choice confronting KFC? The choice confronting KFC is how to speak to both the sound market and to the not all that solid market? I think first of all they could have renamed the sandwich as it so happens. At the point when I hear the words Double Down at a drive-through eatery, it is extremely unlikely it can’t be beneficial for you, however of course perhaps that’s why it was such a gigantic achievement. I take it increasingly like twofold your weight and your pulse eases back down while eating the sandwich. I think in the event that they had utilized another name it might have caused better to notice wellbeing associations and to the solid market. My recommendation are Twice is Nice, Two is better. Unadulterated Chicken, or the Real Deal perhaps something additionally engaging the sound shoppers. 2.What elements are significant in understanding their choice circumstance? Probably the most significant factors in this choice confronting KFC is to initially acknowledge what customers truly need to eat and afterward even what it looks like and sounds to others that might be wavering of attempting the sandwich. They state you judge something inside 7 seconds of seeing it whether it is going in your mouth or in some other methods forever. I for one think dinners like this one isn't a possibility for most purchasers inâ today’s serious market while hungry when others have significantly more to offer and more beneficial. 3.What choice do you suggest? In today’s condition I for one think the thought was there with the chicken, which is one of the least expensive and most beneficial things to eat. I figure this alternative would pull in more purchasers on the off chance that it was on a wrap or tortilla and littler bits as opposed to grasping two bits of chicken while drinking a major swallow to wash down the salt. 4.Conclusion To summarize it inexpensive food is progressing rivalry to lure purchasers of all business sectors to purchase their item at whatever point and any place. I trust you have taken in something from me and my case and whenever you request a sandwich will it be without bread. Despite what I think or what others may things being what they are, okay request one of these sandwiches, on the off chance that you haven’t as of now reveled into the tastiness? To be straightforward I never at any point known about it? Would you be able to thought of whatever other thoughts that may assist KFC to alluring the more beneficial market of purchasers? Do you feel sandwiches like the â€Å"Double Down† is the future for cheap food chains?

Challenges of International Apparel Brands in Penetrating China Essay

Difficulties of International Apparel Brands in Penetrating China - Essay Example This paper further accentuates on the investigation of Chinese culture and its effect on the consumers’ inclinations. China as a developing economy is viewed as the possibility for the remote brands to investigate the nation. China is supposed to be the place where there is fresh chances to succeed and to dissect its actual nature the paper has concentrated on the ramifications of Chinese culture and what universal brands requires to be a piece of the Chinese business advertise. Why china is a significant market? By what method would china be able to assist universal brands with extending their piece of the pie? These inquiries have likewise been the purpose of conversation in the paper. It can likewise be seen that China however offers opportunity, yet for any outside brand to venture into China would require an examination on the Chinese shoppers conduct. Buyer look into dependent on the standard of conduct can cause the global brands to comprehend the market in a superior m anner to execute the correct technique. An exhaustive research dependent on the examination of information assortment and different strategies can assume a critical job in understanding the genuine idea of purchaser conduct in setting to the Chinese culture (Hoyer and Macinnis, 2009, p. 40). Procedure Research approach can be characterized as the way toward examining, gathering and conceiving the necessary data. Strategy is a significant technique for any organization needing to advertise its item in another region (Burns and Bush, 2007, p. 6-7). Statistical surveying approach includes the clarification of the issue and the procedure to locate the ideal arrangement. The reason for issue and the exploration system plan are legitimately corresponding to one another. The examination approach has additionally helped in deciding the goal of paper which is to break down the Chinese market and the customer... The paper works fundamentally dependent on explore addresses which can be expressed as follows: Why China is a significant market? In what capacity would china be able to assist worldwide brands with extending their piece of the overall industry? It can likewise be seen that China however offers opportunity, yet for any remote brand to venture into China would require an examination on the Chinese shoppers conduct. Buyer look into dependent on the personal conduct standard can cause the global brands to comprehend the market in a superior manner to execute the correct system. A careful research dependent on the examination of information assortment and different strategies can assume a noteworthy job in understanding the genuine idea of purchaser conduct in setting to the Chinese culture. Chinese economy is one of the quickest developing economies on the planet. Since, the approach of financial progression in the mid 1980’s the nation has seen uncommon development. This elemen t of the nation has made it the hotspot for the outside brands ready to grow their business and expand their piece of the pie. Chinese culture in contrast with different societies is unique and this makes the way to progress multifaceted for the worldwide brands. Chinese purchasers have solid preference for remote brands as they scarcely separate them as various brands but instead treat each brand as a universal brand and use it to keep up their superficial point of interest. The Chinese consumers’ conduct has consistently been a topic of conversation. The case is the equivalent in setting to the global garments brands growing in China.

And for my next trick

And for my next trick… So heres the new plan: instead of me always spending all week planning out these elaborate blog entries for you guys involving photos, anecdotes, lots of links, and coherent structure, and then only getting around to writing them once a weekIll just write stuff. About my life and all. And well see how that goes. So, catching up on everything ever: Responses to Comments: (Lots of people helped me out by responding to questions, so gold stars to them! Ill repost the questions and answers here, in case anyone missed them.) Jess: Okay, so your roommates are picked by just rock/paper/scissors? Are there any dorms where you can live with more than just one person? Thanks for that, it was really helpful! Michael Borohovski: Jess, you can choose your roommate AFTER rex if you choose to do so, but if you dont choose one (i.e. staple your applications together :p) theyll choose one for you should you get something other than a single. Some dorms (baker, for one, and others as well) have plenty of rooms with more than just one roommate. If, after the housing adjustment lottery, you are assigned to the same dorm as someone youd like to room with, you can staple your floor preferences together and you will be guaranteed roommates. Id also just like to add that while Baker is especially famous for triples and quads, sometimes rooms that are ordinarily doubles in other dorms are crowded into triples. This is generally not a good thing though, because while the rooms are usually comfortable enough for 3 people, they were really meant for 2- so it means that the dorm is technically/officially overcrowded. Kristin: Hey, the housing info was awesome thanks! Now I can link my parents here so they can stop asking me how the whole process works, as if Id know. Youre welcome. My mom still asks me questions about financial aid that I dont know the answers to. Hi Mom. =) Tasha: Thanks for the housing info, but I have one more question: If you skip CPW, do you get assigned randomly for Orientation? Or is there some other process for your initial housing assignment? Noah: If one does not attend CPW, then youd have to select your choices (there is a lottery in June) based on i3 videos/dorm websites and/or previous visits alone. Right. CPW and the summer housing preferences sheet are not technically related. CPW just happens to be a good time to get a head start on getting a feel for what the different dorms are like. Whether or not you attend CPW, youll get the i3 stuff in the mail. If you never had a chance to visit campus, youll just have less information to go off of when you rank your choices. So. We are now in a new semester! Heres what Im taking: 8.02t (Electricity and Magnetism: TEAL format): Lots of people hate TEAL (Technology Enabled Active Learning). Basically its supposed to be super-interactive: you work on problems in groups during lecture, answer questions with these corny little remote controls, and are generally overwhelmed by the sheer number of video cameras and projectors around the room. I personally love it. It makes me feel like Im on Who Wants to be a Millionaire or something. Plus, I love physics. No really. I mean that. No sarcasm. I go to MIT, ok? Im allowed. Anyway, I will say that the class is a little over-the-top. There are so many elements going on that sometimes you feel like you spend more time figuring out what assignment/problem set/in-class problem/problem solving activity youre supposed to be doing than actually doing physics. Which is uncool, but doesnt make me love physics any less. So everythings ok. (Oh, and one more thing: I pulled up the course webpage today, and I foundwellPhysics for yo ur iPod? I have no words for this. Seriously.) 21H.105 (American Classics): American Classics is a course that focuses on reading and analyzing important historical works that everyone cites/talks about but no ones ever actually read- like Ben Franklins Autobiography, Common Sense, Uncle Toms Cabin, and other fun stuff. Theres also some not-so-fun stuff thrown in, like the Lewis and Clark journals. Now, while Ive never actually read said journals and dont know what theyre actually likewell, Im looking at the book on my shelf right now, and its way too long for me. Basically, this class is going to involve A LOT of reading, but hopefully Ill be able to keep up. The polisci nerd in me is excited, though. 18.02 (Multivarable Calculus): You know. Calc. Only in more than one dimension and stuff. Pretty straightforward. Im encouraged by the fact that so far Im kind of understanding whats going on. I might just even*knock on wood*do well in this class! Thatd be pretty cool, to be good at math. I hear thats sort of useful around here 18.03 (Differential Equations): Yes. Yes I am taking two math classes. No. No Im not happy about it. (Basically I have weird academic circumstances, and taking 18.03 this term was about my only option to fill my schedule.) At least everyone reacts with sympathy when they find out that Im taking two math classes this term. It freaks me out, trust me. But then I realized- thats what math majors do ALL THE TIME! How can you handle that? Im only in the first week of the semester and I dont think Im gonna make it without losing my sanity. (More on that later.) And nowfuton pictures! The story goes like this: April and I decided we wanted a futon. So we emailed a bunch of people who were selling theirs on http://boston.craigslist.org/. The next day, Aprils boyfriend Kenny drove us to pick it up. We took it apart and stuffed it into his MiniCooper. Seriously. (Oh, and the girls we bought it from were super impressed that we knew how to take it apart. It was kinda weird. I think they just got all caught up in the fact that were MIT students.) There are pictures of this somewhere. Ill see if I can get them. Anyway, we put it back together in our room. About a week later, with Ricks help, we finally got around to putting up the mirror and shelf that we planned on in the first place. (Our mirror used to be on the back of the door, so we were constantly hitting each other in the face when we came in while the other was doing her hair. This was not ideal.) The next day, we spontaneously decided to rearrange all of the decorations in the room. We e ven made an awesome new poster out of old pages of a LotR calendar. Because we rock like that. Heres the photographic evidence, with before and after pictures where appropriate. Oh, and the third picture is just something I think perfectly portrays April- she was the foreman of her high schools construction team and is the one with the tools, and she stored all of the set screws and nuts from the futon in a little ivory drawstring change purse. Shes just like that. Yeah. Were cute. Post Tagged #Burton-Conner House

How to Fix Problems with Parallel Sentence Structure

The Common Core, as well as portions of many standardized tests, require  students to recognize and improve poorly-constructed sentences. It’s important for students to know what problems appear frequently within these sentences  in order to improve their chances of scoring well. One common sentence problem involves non-parallel structure. Parallel Structure in a Sentence or Phrase Parallel structure involves using the same pattern of words or the same voice in a list of items or ideas. By using parallel structure, the writer indicates that all of the items in the list are of equal importance. Parallel structure is important in both sentences and phrases. Examples of Problems with Parallel Structure Problems with parallel structure usually occur after coordinating conjunction such as or or and. Most are a result of mixing gerunds and infinitive phrases or mixing active and passive voice. Mixing Gerunds and Infinitive Phrases Gerunds are verb forms that end with the letters -ing. Running, jumping, and coding are all gerunds. The following two sentences correctly use gerunds in parallel structure: Bethany enjoys baking cakes, cookies, and brownies.She doesn’t like washing dishes, ironing clothes, or mopping the floor. The  sentence below  is incorrect, however, because it mixes gerunds (baking, making) and an infinitive phrase (to eat out): Bethany likes to eat out,  baking cakes, and making candy. This sentence contains an unparallel mixture of a gerund and a noun: She doesn’t like washing clothes or housework. But this sentence contains two gerunds: She doesn’t like washing clothes or doing housework. Mixing Active and Passive Voice Writers can correctly use either the active or the passive voice--but mixing the two, especially in a list, is incorrect. In a sentence that uses the active voice, the subject performs an action; in a sentence that uses the passive voice, the action is performed on the subject. For example: Active voice: Jane ate the donut. (Jane, the subject, acts by eating the donut.) Passive voice: The donut was eaten by Jane. (The donut, the subject, is acted upon by Jane.) Both of the above examples are technically correct. But this sentence is incorrect because the active and passive voices are mixed: The director told the actors that they should get a lot of sleep, that they should not eat too much, and to do some vocal exercises before the show. A parallel version of this sentence might read: The director told the actors that they should get a lot of sleep, that they should not eat too much, and that they should do some vocal exercises before the show. Parallel Structure Problems in Phrases Parallelism is necessary not only in full sentences but also in phrases, as well: The British Museum is a wonderful place to see ancient Egyptian art, find beautiful  textiles from around  the  world, and  you can explore African artifacts. This sentence sounds jerky and out of balance, doesn’t it? That’s because the phrases are not parallel. Now read this: The British Museum is a wonderful place where you can find ancient Egyptian art, explore African artifacts, and discover beautiful textiles from around the world. Notice that each phrase has a verb and a direct object. Parallelism is necessary when a series of words, thoughts, or ideas appear in one sentence. If you encounter a sentence that just sounds wrong or clunky, look for conjunctions like and, or, but, and yet to determine whether the sentence is off balance.

Essay on Adolescent Case Study - 1021 Words

Adolescent Case Study I. Identification nbsp;nbsp;nbsp;nbsp;nbsp;A. Kathy Johnson is a 14 year old female, a freshman at Parkway High nbsp;nbsp;nbsp;nbsp;nbsp; School, and resides at 789 Parkview Way, Bossier City, LA 70000. II. History of Family nbsp;nbsp;nbsp;nbsp;nbsp;A. The subject lives with her biological mother and stepfather. The childs biological father resides in Bossier City as well, but he has not maintained a relationship with the child since he divorced her mother in 1981. The child also has a brother who lives out of state and has no relationship or contact with him either. nbsp;nbsp;nbsp;nbsp;nbsp;B. The subject comes from an upper middle class family. Her stepfather is a high school graduate and†¦show more content†¦She plays softball during the summer for her church league and has won numerous trophies. During the school year, she also plays basketball for her church basketball team. She diligently attends every practice and never misses a game in either sport. Although her physician states that she is in good general health, she regularly complains of stomach pain and lethargy. nbsp;nbsp;nbsp;nbsp;nbsp;B.nbsp;nbsp;nbsp;nbsp;nbsp;Due to the subjects physical complaints, her school attendance is relatively poor; however, her grades are above average in the A to B range. In the past, her attendance in school was better, but her grades were not as high. They usually remained in the B to C range. nbsp;nbsp;nbsp;nbsp;nbsp;C.nbsp;nbsp;nbsp;nbsp;nbsp;The subject receives an allowance of $25 per week for doing household chores such as cleaning her room, vacuuming, and cooking dinner. Most often, she spends her allowance on name brand clothing and shoes. Fitting in with thenbsp;nbsp;nbsp;nbsp;nbsp;quot;Preppyquot; crowd seems to be very important to her, hence the expenditures on only name brand clothing, shoes, etc. nbsp;nbsp;nbsp;nbsp;nbsp;D.nbsp;nbsp;nbsp;nbsp;nbsp;Although she wants to fit in, she seems to lack the social skills required in order to get along with her peers. She tends to be somewhat aggressive which often results in confrontations and arguments with peers herShow MoreRelatedAdolescent Case Study Essay1051 Words   |  5 PagesAdolescent Case Study I. Identification A. Kathy Johnson is a 14 year old female, a freshman at Parkway High School, and resides at 789 Parkview Way, Bossier City, LA 70000. II. History of Family A. The subject lives with her biological mother and stepfather. The childs biological father resides in Bossier City as well, but he has not maintained a relationship with the child since he divorced her mother in 1981. The child also has a brother who lives out of state and has no relationshipRead MoreCase Study : Adolescent Ptsd3020 Words   |  13 Pages Case Study: Adolescent PTSD Jalisa Rumph Nova Southeastern University Post-traumatic stress disorder is a mental health condition that is usually triggered when a person witnesses a traumatic event. A traumatic event could be war, natural disaster, a near death experience, witnessing a death, car accident, plane crash, violent crimes or any other terrifying event. Many people experience these types of events and do just fine afterwards. Others experience symptoms from the eventRead MoreAdolescent Behavior Case Study1105 Words   |  5 PagesThe second study to be addressed pertains to the likeliness of the program to decrease risky sexual behaviors in adolescents. This study tries to assess the effectiveness of the program in decreasing reports of participants having sex, unprotected sex and underage pregnancies after the completion of the program. The participants in this study were, on majority, 9th graders from different schools across the world. The criteria for selecting the schools was their curriculum, location, scheduling, andRead MoreCase Stu dy # 1 Adolescent Development1610 Words   |  7 PagesCase Study # 1 Adolescent Development 1. From a developmental standpoint, how might we explain Ashley’s preoccupation with her appearance? In 1967, Dr. David Elkind defined adolescent egocentrism as adolescents’ believing that everyone around them is as concerned about their appearance as they are. He reported that adolescents tend to relax with this idealism the older they get (Schwartz, Maynard, Uzelac page 441). Though the case study scenario depicts a younger student, the example itRead MoreReviving Ophelia1717 Words   |  7 Pagesgirls go through when they are growing up and trudging through puberty. As the author Mary Pipher states it, adolescent girls tend to lose their â€Å"true selves† in order to fit in and comply with the standards that society sets for women. Pipher, a practicing therapist, uses her own case studies to show how pressures put on girls forces them to react in often damaging ways. In most case studies she tells the audience how she helped these girls heal and regain control of their lives. It seems that herRead MoreI Learn A Great Deal About How Conduct A Case Study Essay9 08 Words   |  4 Pages I learn a great deal about how to conduct a case study. I gained insight into the struggles Aubri deals with daily. After the initial meetings, our many conversations, and the case study research I felt I knew Aubri much better. I now know why so many of my students struggle with organization and time management (AR 1.8, AR 3.2, AR 3.3). The whole process makes me look at all my students differently (AR 2.5.) Makes me want to be a better teacher, counselor, parent, wife, and friend.Read MoreAdvocacy for family and Youth Essay892 Words   |  4 PagesJosie’s Case Study Josie is an 11 year old bi-racial adolescent who lives with her single mother. Josie has been known to have learning and behavioral problems in school, home and community. Due to her behavioral issues, Josie was asked not to return to her soccer team and is no longer permitted at their school program. While counseling Josie, she stated that she has been extremely depressed and she does not care about life. As a human service professional, the ecological model that I will applyRead MoreAdolescent Sexual Offenders : Case Study1417 Words   |  6 PagesThe purpose of this treatment group is for clients to learn DBT skills in the group format. The group population (adolescent sexual offenders) has been shown to benefit from leaning DBT skills. DBT skills will be utilized by the group for four main functions: mindfulness, emotion regulation, distress and tolerance, and interpersonal effectiveness. These functions are core components for use in combatting urges, decreasing maladaptive behaviors and creating and following behavior plans (SakdalanRead MoreThe Treatment of Phobias Essay851 Words   |  4 Pagesof injections. Several people today suffer from travel phobia, yet there is little data regarding the phobia. The purpose of this study was to review the usefulness of a trauma-focused treatment approach for travel phobia from a cognitive behavioral therapy. Such technique used for the study was Eye Movement Desensitization and Reprocessing (EMDR) for a 184 person case from a rehabilitation provider. The reasoning for these particular tests was to enact a full body approach where as it tested allRead MoreCase Study : Child And Adolescent Development1499 Words   |  6 Pages Howard Gardner Abi Prewitt-Campbell, Texas AM University EDCI 353: Child and Adolescent Development Fall 2017 Introduction about the Theorist Howard Gardner is currently phycologist and is a professor at the graduate school of Harvard University. He is currently married but did divorce his first wife. She would shortly pass away about four years later. Howard Gardner parents had a rough time in the society, they would run away from Nurnberg† (Gardner 1989: 22) and their

Analysis of the Effect of Culture Within an Organization Free Essays

Analyze the effect of culture within an organization Charles I Ojunta LDR/531 January, 21,2013 James F Traylor R FC. CFM. Analyze the effect of culture within an organization One of the primary responsibilities of strategic leaders is to create and maintain the organizational characteristics that reward and encourage collective effort. We will write a custom essay sample on Analysis of the Effect of Culture Within an Organization or any similar topic only for you Order Now . The most fundamental of this is organizational culture. Organization culture is defined as a system of shared meaning held by members that distinguish the organization from other organizations. It develops to help organizations cope with its environment. Strong culture provides stability to an organization. The culture of an organization consists of the shared norms, values, and believes of members.. By establishing a strong culture, leaders can indirectly influence the attitudes and behaviors of members (Schein 1992) But it is not for every organization. For some organizations it is a major barrier to change.. Many managers have failed in implementing a new strategy for a new vision for the company due to poor analysis of the organizational culture Culture provides a way to control and coordinate the actions of people without the need for elaborate formal control systems or continuous use of direct influence attempts (Tushman O’Reilly 1996). There are Six Characteristics of organizational culture. As follows Innovation and risk taking, Attention to details, Outcome orientation, Aggressiveness and stability.. Organizational culture can be one of the most important factors in whether a large company succeeds or fails, but it is also one of the hardest things to change about a company , since by its very definition, organizational culture is shared through out the entire company. In analyzing a company’s organizational culture, three core areas are critical each of which is futher broken down to create a list of key concepts which are critical to the process of reviewing the organization. The three areas are Elements of organizational culture,, the company must look at the contents of the organizational culture, and then the subculture that exists within the dominant culture of the company, The organizational culture of the company refers to the basic assumptions , values and beliefs that the organizations supposed to be based on.. The business organizational culture is looked at in terms of what the business considers important ant or unimportant. Within every company, there is also subcultures or a number of subcultures that exist in conjunction with (or sometimes in opposition to ) the organizational culture. Although sub cultures are considered rebellious groups within the organization, but some subcultures can also serve an important function in understanding the operations of the company and therefore can be an asset therefore they are an important and critical concept in understanding the company as a whole it gives you insight into problem areas in the organization. It is necessary to examine the relationship between that culture and the company’s ethics. in three areas, Knowledge management, Anchors of organizational behavior and work place values. Organizations must look at the procedures by which such knowledge is obtained and passed along as well as the organizational memory of the company. In assessing the organizational behavior of the company’ s status with these. In this area the assessment is focused on the importance of values in the work place and the idea of corporate social responsibility A complete analysis of the company requires a final look at the process of group and team formation within the company. This will involve the development of the four other concepts of leadership and culture that are of importance to the company’s analysis-work teams . ffectiveness, cooperation among teams and team inaction and team building efforts. In essence ,the core functions of all these concepts is to generate greater understanding of the company’s ability to make use of teams within the existing organizational culture with the purpose of increasing positive relationship between the existing cultures and the company stated ethics. Therefore an analysis of an organizational culture can greatly enhance the efficiency in the work place. Employees form an overall subjective perception of the organization based on such factors as degree of risk tolerance, team emphasis, and support of people.. This overall perception becomes, in effect, the organizations culture or personality.. National Defence University. (2009 04). Organizational Culture. Retrieved from http://www. au. af. mil/au/awc/awcgate/ndu/strat-ldr-dm/pt4ch16. html Robbin, S. (2007). Organizational Behavior (14th ed. ). Upper Saddle River, NJ: Pearson/Prentice Hall. Zajac, C. (2009-04). Change of organizational culture Premises, aims,and results. Journal of Intercultural Management, 1(1), 109-116. doi:N/A How to analyze Your Company’s Organizational Culture. (2010 July). Retrieved from http:// www. organizationalculture101. com/analyzing-organizational-culture. html How to cite Analysis of the Effect of Culture Within an Organization, Essay examples

Delineating Foreign Market Potential †MyAssignmenthelp.com

Question: Discuss about the Delineating Foreign Market Potential. Answer: Introduction The purpose of the report is to analyse the opportunities that a business organisation may have while expanding itself in the international market. Global marketing is one of the main aims for most managers in order to increase dominance in the business world. For the purpose of the report, Wesfarmers has been considered in order to understand its marketing strategies. The aim of the company is to expand itself and dominate the markets of Germany. Hence, the report focuses on analysing the external as well as the internal factors that may affect the expansion of the company. A proper market analysis, customer analysis and SWOT analysis are done in order to understand the opportunity of expansion. Apart from this, the report also analyses the competitors that Wesfarmers have to face after expanding its market in Germany. Size of the market and growth rates According to Horton Tambe, (2015), market size is one of the most important factors that need to be considered before expansion or growth of an industry. Without a proper size of the market for a particular product, industries may find it difficult to establish and attract customers. The growth rate also determines the level of success that can be achieved if the investment is made in that market. In this case, it can be said that the size of a market, particularly for retail industries is high. This provides an opportunity for Wesfarmers to establish itself in the markets of Germany. The growth rate is significantly high as the popularity of the companies among the customers makes it a huge success in the business (Song Chen, 2014). Germany is a country that has a medium level of population. The rate of population in the country is about 82.67 million, which can be considered as a moderately populated country. This can provide an advantage for many companies seeking to establish itself in the German market. As stated by Coale Hoover, (2015) the size of a population of a country consists of the demographic factor of the country. This provides an additional advantage for companies that consider demography as an important factor for business. Wesfarmers can seek this opportunity in order to increase and expand the business in the country. With the increase in the number of migrants in the country, Germany is opened to a diverse culture of people (Castles, De Haas Miller, 2013). Thus, this can be a huge advantage for Wesfarmers as it has branches in other countries of the world. This can be a strength of the company while expanding into the market. Mathews et al., (2016) stated that certain factors restrict the entrance of new industries in a market. These prove as market barriers that are needed to be analysed by a company. In most cases, the barriers exist due to the interference from the Government and due to the poor economic condition of a country. In some case, the technological factors can also play a key role in the restricting the entry of a company. In the case of Wesfarmers, the political situation of Germany can play a huge role in the expansion of the market in the company. The existence of a large number of local retail stores can also hinder the progress of the company. However, certain factors like the social and technological factors can act as the role of market drivers for the company. This is because Germany is a technically advanced country with a population sufficient to help in making the ventures of Wesfarmers a success (Buckley Hashai, 2014). Organisational analysis Wesfarmers is a reputed retail company in Australia second only to Woolworths. Due to this reason, the company holds a high market share in the retail sector of the country. Currently, the revenue of the company is estimated to be at AUD$65.98 billion. The expense of the company is estimated to be at AUD$13.19 million. This indicates that the company spends a lot of amount in the innovation and application of strategies that can increase the profit. The current manager of the company adopts the strategy of manufacturing fresh products and sells them to the public. This accounts for the maintenance of a sustainable environment, which is an important social responsibility of the company. Other strategies include the collaboration with a company of similar items and dominating the market with the help of the company. The collaboration with Coles has helped Wesfarmers to maintain its status as the second best retail company in Australia (Wesfarmers.com.au, 2017). In order to be successful in the market, every business needs to maintain the satisfaction of the customers. The feedback provided by the customers is important for understanding the improvements required in the business. This is an important factor for any business as customers expect the feedbacks to be taken seriously and changes are implemented based on the feedback (Jin, Ji Gu, 2016). The buying behaviour is another factor that needs to be considered while manufacturing and distributing goods. The buying behaviour changes along with the needs and demands of the customers. In the case of Wesfarmers, establishing a market in Germany, these can be an important factor for the company as the customers are accustomed to purchasing products from local markets. Hence, implementation of technique based on customer auditing can help Wesfarmers (Refer to appendix). Marketing Mix Hanssens et al., (2014) stated that the analysis of the elements of the marketing mix is an important success factor for most industries. The elements are collectively referred to as the 4Ps, which was later elevated to 7Ps. In the case of Wesfarmers, the company need to ensure that the elements of the marketing mix are used strategically. A proper medium, preferably the internet, needs to be used for promoting the types of products that are sold in the company. This is because brand awareness can elevate the sale of products by a considerable margin (Huang Sarigll, 2014). The prices of the products must not deviate a lot from the market price, as customers can prefer local competitors to Wesfarmers. The place of the setting up of the company need to be made in such a way at it becomes convenient for the customers to access it. In order to set up a company, it is necessary that the managers of an organisation make a thorough analysis of the competitors. The analysis of the strength and weakness of the competitors is required in order to develop strategies that can provide a competitive advantage for the company. Based on these strategies, customer satisfaction can be done that can help to increase the reputation of the company (Grant, 2016). Wesfarmers need to make a similar competitive analysis before entering into the German market. This is because many reputes supermarkets exist in the country that can provide tough competition to Wesfarmers. These supermarkets are renowned internationally and can restrict the growth of Wesfarmers in the country. Some of these competitors include Lidl, Aldi, Extra and Penny. Description of major competitors The major threat that can come to Wesfarmers is from Lidl and Aldi. Lidl is a supermarket chain that has its branches all over Europe and the United States. It operates in over 10,000 locations with annual revenue of 85.7 billion. The company is one of the oldest supermarkets operating in the country with varied products that can satisfy every demand of the customers (Lidl.com, 2017). On the other hand, Aldi is another supermarket chain company that specialises in not only food and beverages but also provides household goods. The annual revenue of the company is 53 billion and it has its branches in all over Europe. The company have existed in the German market for over 100 years and have gained a large follower of loyal customers (Aldi.com, 2017). However, the weakness of both these companies is the lack of innovative facilities for the manufacturing of products. Apart from these, other local companies also exist that pose medium or low threat to Wesfarmers. Based on the analysis of the competitors, the products of Wesfarmers can be analysed. One of the biggest advantages that Wesfarmers hold is the fact that the company manufacturers fresh produce. The fruits and vegetables manufactured by the company are freshly grown and sold in the market. Hence, the freshness of the level of food can add to an advantage for the company. Apart from this, Wesfarmers also indulge in selling safety equipment, chemicals and fertilisers (Morschett, Schramm-Klein Zentes, 2015). Hence, the variety of items sold by the company provides an advantage to it over its competitors. Positioning map of competitors In the light of the analysis of the competitors, a position map can be drawn in order to identify the possibilities of success for Wesfarmers. Positioning map determines the level of threat that exists in a market and the level in which a company is prepared to mitigate the threat (Punia, Garg Garg, 2014). From the analysis of the map, it can be said that Wesfarmers have to compete with Aldi and Lidl in terms of quality of product and the services provided by the company. The use of innovative techniques and application of a technological approach can help the company to mitigate the threats from these companies. Other local supermarkets pose a low threat for Wesfarmers. This is largely due to the lack of revenue generating ability and improper strategy. Hence, the marketing opportunity for Wesfarmers can be attributed to a minimum threat. Macro environment Political The political aspect of Germany provides free entry and exit from the business market. Government interventions do not prove much hindrance. Economical Germany is a country with vast economic wealth (Ozturk, Joiner Cavusgil, 2015). Hence, Wesfarmers can capitalise the economic conditions of the country. Social The diverse population can allow Wesfarmers to manufacture and sell a variety of goods to its customers. Technological The advancement of technology in the country can help in the production of innovative items. This can greatly increase the popularity of the company. Demographic The demographic versatility of Germany can provide Wesfarmers with an opportunity to exploit the country. Thereby, the satisfaction and trusts of the customers can be gained. Natural environment With the manufacturing of sustainable items, Wesfarmers can ensure that the natural environment of Germany will not be affected. Table 1: PESTEL Analysis (Created by author) Porter five forces model ELEMENT LEVEL OF THREAT Threat of new entrants High Threat of buyers High Threat of Substitutes Medium Threat of suppliers Medium Threat from existing rivals Medium Table 2: Porters Five-force analysis (Created by author) From the analysis, it can be seen that Wesfarmers received a high threat from new entrants. This is mainly because the German Government does not pose many restrictions to the entry of new markets (Alfalla-Luque, Marin-Garcia Medina-Lopez, 2015). Apart from this, the threat from buyers is high because a large number of similar industries exist from where the buyers can purchase its goods. Despite this, the threat of suppliers, substitutes and rival threat is less. This is mainly because of the fact that apart from Aldi and Lidl, the other super markets lack the proper managerial strategy to gain a competitive advantage. This can provide Wesfarmers with an opportunity to establish a firm foothold in the market. The value chain analysis helps in formulating strategies in order to monitor the internal activities of an organisation (Mudambi Puck, 2016). This is done in order to identify the activities that are of more priority than that of less importance. Based on this analysis, the managers make rectifications and specify the activities that need more focus. The improvement helps to increase the competitive advantage of the company and develop a reputation in the market. In the case of Wesfarmers, the internal analysis can help it to identify the required activities that are needed to be done. This can help the company to sort out the activities that are required for success in Germany. Apart from this, the required action needed to be taken on employees can also be based on value chain analysis. The BCG matrix helps to analyse four essential factors that are necessary for making a proper marketing analysis. If a company have high market share in an industry that has a slow growth rate the cash amount generated is more for such companies. Similarly, if a company has a high market share in a high moving industry then the organisation can increase its domination. Apart from this, other forms of companies also exist that either has a low market share in a high growth company or is a charitable fund (Whitehead, 2015). Based on the analysis of the market of Germany, it can be said that since the market has a high growth rate, it is important for Wesfarmers to ensure that the market share is high. With the threat from competitors, it is important that such a strategy is maintained and developed by Wesfarmers. Based on this a SWOT analysis can be determined that can summarise the internal factors of Wesfarmers. SWOT Analysis Strength Emphasis on the development of community Encourages sustainable growth Have a variety of products for different professions Weakness Low presence in the retail market Have limited resources Need acquisition support for dominance Opportunity Growth and expansion Improve the service quality by following the benchmark strategy Loyalty of customers Threat Threat from local competitors External factors that restrict the entrance in Germany Lack of trust of the customers Table 3: SWOT analysis (Created by author) According to Bull et al. (2016), SWOT analysis is performed in order to understand the internal factors that exist in a company. From the SWOT analysis of Wesfarmers, it can be seen that despite its continuous community service and sustainable growth of products, the company may face major threats from the existing supermarket companies in Germany. The lack of resources and the dependence of support from other companies can provide a disadvantage for Wesfarmers. However, with the opportunity to increase its reputation and gain the trust of the customers, Wesfarmers can improve its production techniques. Conclusion Thus, it can be concluded that in order to establish itself in the markets of Germany Wesfarmers need to formulate an advanced technique that can help it to gain a competitive advantage from Aldi and Lidl. The entry to the market does not have many restrictions, which makes it even a threat for the company. However, with the existing policy and ability to improvise, the company can establish itself in the markets of Germany and become a dominating supermarket chain in the country. Hence, the opportunity for expansion is good for the company and it can mitigate any threat that comes in the way. References Aldi.com. (2017).Aldi.com. Retrieved 26 August 2017, from https://www.aldi.com/ Alfalla-Luque, R., Marin-Garcia, J. A., Medina-Lopez, C. (2015). An analysis of the direct and mediated effects of employee commitment and supply chain integration on organisational performance.International Journal of Production Economics,162, 242-257. Buckley, P. J., Hashai, N. (2014). The role of technological catch up and domestic market growth in the genesis of emerging country based multinationals.Research Policy,43(2), 423-437. Bull, J. W., Jobstvogt, N., Bhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., ... Carter-Silk, E. (2016). Strengths, weaknesses, opportunities and threats: A SWOT analysis of the ecosystem services framework.Ecosystem services,17, 99-111. Castles, S., De Haas, H., Miller, M. J. (2013).The age of migration: International population movements in the modern world. Palgrave Macmillan. Coale, A. J., Hoover, E. M. (2015).Population growth and economic development. Princeton University Press. Grant, R. M. (2016).Contemporary Strategy Analysis Text Only. John Wiley Sons. Hanssens, D. M., Pauwels, K. H., Srinivasan, S., Vanhuele, M., Yildirim, G. (2014). Consumer attitude metrics for guiding marketing mix decisions.Marketing Science,33(4), 534-550. Horton, J. J., Tambe, P. (2015). Labor economists get their microscope: big data and labor market analysis.Big data,3(3), 130-137. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors, 43(4), pp. 113-132 Jin, J., Ji, P., Gu, R. (2016). Identifying comparative customer requirements from product online reviews for competitor analysis.Engineering Applications of Artificial Intelligence,49, 61-73. Lidl.com. (2017).Lidl.com. Retrieved 26 August 2017, from https://www.lidl.com/ Mathews, S., Bianchi, C., Perks, K. J., Healy, M., Wickramasekera, R. (2016). Internet marketing capabilities and international market growth.International Business Review,25(4), 820-830. Morschett, D., Schramm-Klein, H., Zentes, J. (2015).Strategic international management. Springer. Mudambi, R., Puck, J. (2016). A global value chain analysis of the regional strategyperspective.Journal of Management Studies,53(6), 1076-1093. Ozturk, A., Joiner, E., Cavusgil, S. T. (2015). Delineating foreign market potential: A tool for international market selection.Thunderbird International Business Review,57(2), 119-141. Punia, B. K., Garg, N., Garg, N. (2014). An organisational analysis of high performance work practices.Asian Journal of Management,5(3), 318-324. Song, M., Chen, Y. (2014). Organizational attributes, market growth, and product innovation.Journal of product innovation management,31(6), 1312-1329. Wesfarmers.com.au. (2017).Wesfarmers.com.au. Retrieved 26 August 2017, from https://www.wesfarmers.com.au/ Whitehead, J. (2015). BCG (Growth Share) Matrix.Wiley Encyclopedia of Management.